The 26- or 28-inch barrels rode on high-mounted, bifurcated lumps rather than a hinge pin. The standing breech was nicely sculptured. The low-profile frame was thin-walled and shallow. In a country dominated by the 12-gauge, the initial field-grade Red Label was a 20-gauge. Picture the first public view of a new Ruger model on the cover of Gun Digest, but report, “We don’t have any further details,” thus whetting the shooting public’s appetite until it was roaring at a fever pitch when the actual product release occurred, which typically was a year or more later.īy 1978, a few Red Labels had begun to dribble out. Amber, would play on the shooting public a number of times. It was a marketing ploy Ruger and his close, tweedy friend and editor, John T. Spread across the cover of the 1978 Gun Digest were three images of a slim, trim, Ruger Red Label, engraved with gold inlays by Alvin White with a serial number of 81. The report was a bit optimistic, and for the next four years, rumors flew around the shooting world as to what the new O/U would look like and what its price might be. reported work had begun on an O/U shotgun and a limited number would be available for sale in 1974. In a brief note in the 1973 Annual Report, Bill Ruger, Sr.
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